Alleluia! CMOs (and Marketing) Are Back at the Top!
Jun 25, 2021
In its 20th annual Hot Jobs report, leading global executive search firm CTPartners identifies newsworthy executive roles for 2015 (Read more). Guess who’s at the top? CMOs! This means that corporations are considering marketing strategic to the business (not only to communication) again. There are two main reasons for this: digitalization (bringing massive segmentation and traceability to its pick), and accountability…remember… “Show me the money!”