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Make It Count, Be Accountable #6: Energy Efficiency

esg sustainability Mar 07, 2025

Did you know what Energy Start logo means when you see it in your appliances? The choices we make as consumers have far-reaching implications—not only for our wallets but also for the planet. The "Make it count, be accountable" series emphasizes the importance of informed purchasing decisions, and a prime example of this is the selection of household appliances. Opting for ENERGY STAR® certified appliances is a tangible way to reduce both energy consumption and environmental impact.

Understanding ENERGY STAR

ENERGY STAR is a program established by the U.S. Environmental Protection Agency (EPA) that certifies products meeting stringent energy efficiency criteria. These products often exceed federal standards, ensuring reduced energy consumption without compromising performance.

The Financial and Environmental Benefits

Investing in ENERGY STAR certified appliances can lead to significant savings. For instance, according to the EPA, replacing an old refrigerator with a new ENERGY STAR certified model can save over $200 in energy costs over the appliance's lifetime. Similarly, ENERGY STAR certified washing machines use approximately 25% less energy and 33% less water than standard models, leading to savings of about $370 in utility bills over their lifespan.

Beyond personal savings, the collective impact is substantial. In 2020 alone, ENERGY STAR certified products helped Americans save approximately 520 billion kilowatt-hours of electricity, resulting in $42 billion in energy cost savings and a reduction of 400 million metric tons of greenhouse gas emissions.

Case in Point: The Power of Awareness

A study commissioned by Utilita Energy revealed that 42% of energy bill payers are unaware of the costs associated with running household appliances. This lack of awareness can lead to higher energy consumption and increased expenses. By educating consumers about the benefits of energy-efficient appliances, we can promote more sustainable choices.

The Call to Conscious Consumerism

Choosing ENERGY STAR certified appliances is more than a decision about functionality; it's a commitment to environmental stewardship and financial prudence. Being informed about the products we purchase empowers us to make choices that align with our values. Moreover, by demanding clear communication from companies regarding the environmental impact of their products, consumers can drive a market shift towards greater transparency and sustainability.

While energy-efficient appliances may come with a higher upfront cost, the long-term savings and environmental benefits far outweigh the initial investment. By making informed decisions and prioritizing sustainability, we can collectively contribute to a healthier planet and a more responsible marketplace.

In conclusion, buying with purpose transcends mere functional needs; it encompasses a broader responsibility towards society and the environment. As consumers, our choices have power. Let's use that power wisely, making each purchase count and holding ourselves accountable for the impact we create.

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