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Efficiency and Profitability (ROI) Consulting

While the world spirals into a never-ending exponential technological innovation that boosts efficiency in operations and sales, companies must assume that their role goes way beyond profitability. Managing social and environmental impact is fundamental for today's organizations. SDGs and ESG are only some of the frameworks used for impact management. Marketing Impact by LLYC can help you and your organization to measure the actual economic impact of sustainability programs, marketing and communications projects and campaigns, and stakeholder management. The following solutions will help you to move in the right direction with an accurate and visible measured impact.

 

 

 

 

 

 

 

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What is Efficiency and Accountability?

A lot of people talk about increasing the ROI of projects and campaigns that involve intangibles such as marketing, sustainability, stakeholder management, etc. But the real question is, how can you measure exactly what the ROI is? In this video, Pablo Turletti, CEO and founder of ROI Marketing Institute walks us through how “ROI Marketing” is a discipline that puts the real impact on your business at the core of all your marketing efforts as an example.

Consulting Services and Solutions

MarCom Audit

It verifies the definition of KPIs, data collection, goals setting, evaluation criteria, and decision-making processes through independent, unbiased, and objective validation analysis.

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Customer Value Snapshot

It defines the value of a customer in real cash flows (NOT the customer lifetime value) during one year. New segmentation model based on monetary customer value.

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MarCom Attribution Model

It defines a robust and credible ad-hoc attribution model for the client's product or service, in the client's market, at a given time. Two criteria of isolation. Causation analysis. Marketing Mix Modeling.

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ROI Sensitivity Analysis

It defines the profitability of projects or campaigns, as well as the break-even point and commercial viability before investing in them.

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ROI Evaluation

It defines the real economic return (ROI) on marketing and communications investments after execution or implementation.

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Management Models

It deploys a new marketing and/or communication, ESG, SDG, or stakeholder management models as a standard practice or operation.

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>>>>>> Download the Efficiency and Accountability Brochure <<<<<<

From Client Centric To Value Centric

Since 2013, the ROI Marketing Institute has studied evaluation practices and real impact and profitability measurement in several industries,  working with thousands of operators in more than 20 countries. ROI Marketing Institute merged into Llorente y Cuenca and became Marketing Impact by LLYC. This global business unit manages constantly updated information obtained through quantitative and qualitative research, offering insights into whether and how managers use ROI practices to measure their economic impact in a convergent way with social and environmental efforts. Take a look at some of the results.

More Resources
How to Measure Efficiency and Accountability

Testimonials

Pablo Córdoba
Former Marketing Director Kellogg’s USA

“Thinking in marketing in terms of its direct and accountable contribution to the P&L of the business is not a common practice. Having a company like ROI Marketing Institute, that helps you do it and, furthermore, to achieve marketing accountability in cash, is really exceptional”

Sebastien Tondeur
CEO MCI Group

“A must have in every marketers’ library, an easy read with sharp and actionable thinking”

Rafael Solís
Communication & Stakeholders Director EDP Renewables

“ROI Marketing Institute and Pablo Turletti’s value driven management model is becoming a milestone for EDP Renewables not only to evaluate the actual return on investment, but also to generate an aligned, segmented, and organized relationship management with our stakeholders.”

Bernardo De Vicente
Group Chief Sales & Marketing Officer at Virgin Active

“A very interesting system to define, structure, and measure the return of marketing investments. A new and pragmatic vision about one of the fundamental aspects of marketing investments strategic planning”

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