Efficiency and Accountability Consulting

While the world spirals into a never-ending exponential technological innovation that boosts efficiency in operations and sales, companies must assume that their role goes way beyond profitability. Managing social and environmental impact is fundamental for today's organizations. SDGs and ESG are only some of the frameworks used for impact management. ROI marketing Institute can help you and your organization to measure the actual economic impact of sustainability programs, marketing projects and campaigns, and stakeholder management. The following solutions will help you to move in the right direction with an accourate and visible measured impact.

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What is Efficiency and Accountability?

A lot of people talk about increasing the ROI of projects and campaigns that involve intangibles such as marketing, sustainability, stakeholder management, etc. But the real question is, how can you measure exactly what the ROI is? In this video, Pablo Turletti, CEO and founder of ROI Marketing Institute walks us through how “ROI Marketing” is a discipline that puts the real impact on your business at the core of all your marketing efforts as an example.

Consulting Services

Customer Value Snapshot

Customer Value Snapshot

Isn't it time to define the REAL economic value of a customer? How much is one customer generating in one year?

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KPI

KPIs Audit

Satisfy financial, risk management, and operational needs being addressed and impacted by monitored performance indicators.

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KPI

KPIs Checkpoint

Review complete impact evaluations from the economic, social, and environmental impact point of view.

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Profitability

Profitability Report

You can only improve what you measure. Turn-key solution to define your project's contribution to the business.

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ROI Management

ROI Management

Adopt a results-driven, business-oriented management model that will impact in and outside the organization.

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Measuring Efficiency and Accountability

Since 2013, the ROI Marketing Institute has studied evaluation practices and real impact and profitability measurement in several industries, working with thousands of operators in more than 20 countries. ROI Marketing Institute manages constantly updated information obtained through quantitative and qualitative research, offering insights into whether and how managers use ROI practices to measure their economic impact in a convergent way with social and environmental efforts. Take a look at some of the results.

How to Measure Efficiency and Accountability

Customer Value Snapshot

Customer Value Snapshot

Do you still believe in customer lifetime value? Do your bosses believe in it? Isn't it time to define the REAL economic value of a customer. ROIMI can help you do that as well as finding the internal consensus needed to build a credible, viable and usable metric to define the actual value of your customers. ROIMI can also help you to create robust segmentations models that are based on real business impact.

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KPIs Audit

KPIs Audit or Diagnosis is a service to primarily satisfy financial, risk management, and strategy and operation’s needs being impacted by monitored performance indicators. It is a process that every business should undergo (internally or through an external partner) on a regular basis. Independence, non-biased, non-conditioned, or limited-in-any-way analysis is of the essence in order to extract the most out of any monitoring process. The financial implications of performance indicators (KPIs) are clearly marked by the need to define their real economic impact on the bottom line of the organization. In this regard, ROIMI’s KPIs Audit is an impartial audit that monitors consistency and convergence between current information systems/management models, and economic performance evaluation.

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KPI Audit

ROI Marketing Institute

KPIs Checkpoint

The ROI Marketing KPIs Checkpoint is a comprehensive service that works hand-in-hand with your department's team to review complete cycles of evaluation from the economic, social and environmental impact point of view during execution. It can be used to monitor one project, several projects, a whole campaign, or the overall annual plan execution. You choose its scope! Your choice will condition the length of the service and its budget.

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Profitability Report

You can only improve what you measure. Monitoring the real economic impact of managing intangibles such as image, reputation, Net Promoting Score, stakeholders relations, and Corporate Social Responsibility are among the core evaluation we help organizations with. We turn costs into investments. Our services are results-driven, business-oriented, and always looking to find convergence between economic, social, and environmental sustainability. ROIMI's Profitability Report will help you through planning, execution, monitoring, and generating business intelligence in terms of projects profitability. It is a turn-key solution that uses individual projects as its unit of work.

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How to measure profitability

ROI Management

ROI Management

ROI Marketing Institute (“ROIMI”) will help you to adopt a results-driven, business-oriented management model by auditing, training, deploying processes and procedures, and monitoring impact in and ouotside the organization. This model will increase efficiency and accountability in management. To achieve this ROIMI uses a step-by-step evaluation and systematic approach that has helped companies across the world and is currently in use in more than 20 countries. Companies like Heineken, Philips, Novartis, Sanofi, Mapfre, EDP Renewables, and Schneider Electric have already benefited from this model. Leading business schools in Europe and Latam have also embraced ROIMI's know-how as part of their executive education content.

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Testimonials

Pablo Córdoba
Former Marketing Director Kellogg’s USA

“Thinking in marketing in terms of its direct and accountable contribution to the P&L of the business is not a common practice. Having a company like ROI Marketing Institute, that helps you do it and, furthermore, to achieve marketing accountability in cash, is really exceptional”

Sebastien Tondeur
CEO MCI Group

“A must have in every marketers’ library, an easy read with sharp and actionable thinking”

Rafael Solís
Communication & Stakeholders Director EDP Renewables

“ROI Marketing Institute and Pablo Turletti’s value driven management model is becoming a milestone for EDP Renewables not only to evaluate the actual return on investment, but also to generate an aligned, segmented, and organized relationship management with our stakeholders.”

Bernardo De Vicente
Group Chief Sales & Marketing Officer at Virgin Active

“A very interesting system to define, structure, and measure the return of marketing investments. A new and pragmatic vision about one of the fundamental aspects of marketing investments strategic planning”

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